Tag Archives: content marketing

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

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From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading →

How to become the agent AI recommends in your market

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Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading →

This real estate agent faked it ’til she made it. Social media paved the way

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When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading →

How this agent went viral by falling in love with the home in his TikTok video tour

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Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading →

Find your content lane: How to stand out on social media

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If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading →

Portals spend millions on SEO. Here’s how to leverage it for free

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Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading →

Fall marketing trends: PSLs, plot twists and pop culture plays

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Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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Here’s how to pivot when viral content turns to crickets

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Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed. Continue reading →

6 low-cost listing strategies that actually work in today’s market

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Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading →