Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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Is a book on your bucket list? Here’s how to write it

If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about, and who can help you make it more manageable. Continue reading

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading

Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading

Sell your city when you serve and support your community

Market yourself when you serve as an ambassador for your community and provide information and expertise to both newcomers and current residents. Continue reading

Better property descriptions can help you sell more homes this spring

It’s time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally. Continue reading

Put yourself out there! How to develop a media relations strategy

Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading