Tag Archives: content marketing

Real Talk: Thoughts and prayers for those fighting 10-5

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Has NAR leadership learned anything about consumers in the past 25 years? As they prepare to vote on changes, housing counselor Rachael Hite thinks they haven’t. Continue reading →

Trending: Agents, it’s time to show your face (and find your voice)

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From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading →

The open house system that generates leads like clockwork

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Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house. Continue reading →

6 dead giveaways your marketing content was written by AI

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From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints, and keep your real voice front and center. Continue reading →

Just got your real estate license? Time to get organized

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Starting strong means building systems early. Marketing expert Alyssa Stalker shares how to set up the right tools and habits from Day 1. Continue reading →

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →

Trending: Google goes all-in on AI — are you ready?

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Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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How top agents stay top of mind (Hint: It’s not just great listings)

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Troy Palmquist offers a solution for adding value and staying in front of your sphere by providing a referral directory for local service providers. Continue reading →

Marketing expert says, ‘AI won’t replace agents, but … ‘

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Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artifcial intelligence tools and their place in the modern agent’s toolbox. Continue reading →