Tag Archives: content marketing

9 Instagram mistakes that make you look unprofessional

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If you want to stand out on Instagram, the things you do matter, writes Laura Viñalet, all the way from the content you choose to the follow-up analytics you evaluate. Continue reading →

The agent’s guide to creating handwritten notes

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Writing notes is not just about ticking off a box on your to-do list or even having good manners. It’s about delighting the recipient with a heartfelt, sincere and, most of all, personal form of communication. Continue reading →

The agent’s guide to testimonials and reviews

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Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading →

Find out how this LA agent pulls 80% of his clients from YouTube

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Darren Kriz’s journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning. Continue reading →

10 killer call-to-action strategies for real estate agents

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A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes. Continue reading →

What should (and shouldn’t) be in my Instagram bio?

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If your bio is all about you, (how awesome you are, how many awards you’ve won, how many houses you’ve sold, etc.), then you’re bio is boring. Find out what should (and shouldn’t) make the cut. Continue reading →

Brand fluidity and free press: A winning combination for success

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Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press. Continue reading →