Tag Archives: content marketing

AI can transform your content marketing. Here’s how to use it right

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Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading →

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

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The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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CHALLENGE: Refresh your website in 7 days

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If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading →

What the top brokerages’ color choices say about them (and how to choose your personal branding)

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Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading →

This 22-year-old agent did $16M in Year 1. Here’s how he did it

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Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading →

AI will upend content marketing. 4 ways to stay ahead of the curve

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Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading →

CHALLENGE: Refresh your bio and headshot in 7 days

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There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading →

Family matters: 5 marketing tips based on NAR’s multi-generational data

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Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading →

QUIZ: Have you gotten lazy with your marketing?

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If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading →

Combine social listening with your CRM to upgrade your marketing

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Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading →