AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading
Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and sees a way to grow from the experience. Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading
Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading
Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading
OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading
It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading