What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

7 crisis management tips for handling commission uncertainty

The critical difference between survival and downfall during turbulent times, such as the commission lawsuits, is effective crisis management, Keller Williams’ Julia Lashay Isreal writes. Continue reading