How top teams and agents can create real estate clients for life

As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading

Focus on homebuyers helps Guild swing to $97M 2024 profit

At $24 billion, Guild’s 2024 mortgage production marked the San Diego-based lender’s biggest year since the pandemic-fueled refinancing boom. Continue reading