Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. … Continue reading

How to build brand awareness as a newbie agent

Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading

3 things listing agents can do to up their customer service game

In today’s super competitive real estate arena, constantly upping your game is the only way to stay ahead — and who doesn’t want that? Here’s how to up your game by providing information, communicating data and building a value-add Rolodex. Continue reading

10 steps for creating a phenomenal buying experience

In an age where you have so much information literally at your fingertips, why do buyers still need a buyer’s agent? Your client experience is where your value lies. It’s yours to prove. Continue reading

4 ways to personalize your service using your CRM

How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches wit… Continue reading

10 ways to ensure your clients adore you (and hire you again)

There are lots of things to be mindful of to keep your clients engaged and enthusiastic — but at the end of the day, preparation, professionalism and empathy will go a long way. Here are 10 things that’ll make client retention a cinch for you. Continue reading

How two brokers are thriving through a market shift

Found Realty broker-owner Jena Turner and Engel & Völkers associate broker Mable Ivory share how providing excellent customer service has transformed their businesses. Continue reading

5 marketing trends you can’t miss in 2019

If you’re an agent or broker planning for the year, considering new marketing methods and reflecting on what did and didn’t work last year, here are the top five real estate marketing trends you should pay attention to. Continue reading

The easiest way to improve business and mental health in 2019

While digital devices inflict harm on our brains and our children’s brains, screen time also harms our real estate business as it removes opportunities for genuine connection and enjoyable experiences. Here’s why you should cut back on digital and a fe… Continue reading