10 things every listing agent should do for sellers

Behind the glitz and glam of new tech and innovative marketing techniques, there are 10 essentials all agents should cover if they want to stand out from the competition and provide a truly positive experience for their sellers. Continue reading

8 customer service rules every agent should live by

No matter how hard real estate agents might attempt to dodge transaction issues, Murphy’s law sometimes wins — and it’s still the agent’s responsibility to make sure the transaction closes, regardless of what precipitated the problem. Continue reading

Why next-level service is the only way to survive a shift

Between business growth and the changing market, there is much to consider in real estate right now — but we’ve been focused on the wrong things. Here’s the real way to survive market shifts and industry changes. Continue reading

How one Coldwell Banker franchisee is using The Parker Principles to ‘up’ its game

On the final day of Inman Disconnect in April, the industry’s top executives and leaders came together to create The Parker Principles — a list of 12 actionable principles aimed at making the real estate industry stronger. For Washington-based Coldwell… Continue reading