Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

Costly housing spurred California’s 500,000-person pandemic exit

The state’s population exodus was second only to New York, which lost 15,000 more people. The sky-high cost of housing was the residents’ primary reason for departure. Continue reading

Homebuyer dollar stretching further as rates drop: Zillow

As mortgage rates have dropped from a roughly 7 percent peak, buyers can now buy homes about 84 square feet larger than those they could purchase in October with a $3,000 monthly payment. Continue reading

Fueled by new wealth, ‘ultra-luxury’ real estate tallies big year in 2022

Sales of homes valued at $10 million or more in newly emerged or reemerging markets helped propel transactions in that sector beyond pre-pandemic levels in 2022 while falling short of 2021 levels. Continue reading

The No. 1 opportunity for listings this market expert sees in 2023

This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise. Continue reading

Top agents explore 2023 market trends, data and opportunities

What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading

The numbers you need to nurture buyers and sellers through a shift

When your clients are seeing doom-and-gloom headlines, it’s important to be able to crunch the numbers and give them the facts. Continue reading

The coach’s love-hate guide to profitability in 2023

To maximize your profitability in 2023, you must also address how your beliefs, attitudes and feelings either support or undermine your ability to take the actions that result in success. Trainer Bernice Ross walks you through an actionable, step-by-st… Continue reading

23 real estate marketing statistics you need for 2023

From the places that will be most in demand to the platforms you need to focus on, these statistics will help you hit the ground running as you plan your 2023 marketing strategy. Continue reading

Team structures are a trainwreck. Here’s why it’s ruining rankings

Before the 2023 rankings, let’s get this figured out, writes broker Troy Palmquist. Are some of the biggest teams in the industry really brokerages or teamerages (or vice versa) and how does that affect the way they’re ranked? Continue reading