Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading
What started in 2005 has become the foundation for what is now a multifaceted business application that can benefit all level of agents who hang a license at an @properties | Christie’s International Real Estate office. Continue reading
Folio delivers value as an interactive sidebar within Gmail or Outlook, allowing users to respond to, organize, and take multiple deal actions without leaving their inbox, ensuring people and relevant business content stays tethered to the transaction. Continue reading
Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading
In part two of the series, Eric Bramlett writes that measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers. Continue reading
In his first column for Inman, Jay Papasan, the co-author of “The One Thing,” says that while Inbox Zero is held up as a productivity ideal, it’s not necessary for streamlined email management. Continue reading
The real estate market has changed, and there will be agents who will not survive the current market environment. Are you nimble enough to make the adjustments needed? Here’s a list of the types of real estate agents this market will crush and how to a… Continue reading
The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading
Many agents are still using dated or personal email addresses to correspond with their clients. Marketing expert Jeff Roth is ready to walk you through everything you need to know about setting up a new email address to help you build your career. Continue reading
This week, Byron Lazine and Nicole White discuss rising interest rates, reluctant luxury homebuyers and an Inman Marketeer. Continue reading