Tag Archives: Email

How to look like a pro: 5 marketing strategies for new agents

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Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading →

Worth a steal! 8 email marketing scripts for your repertoire

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Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading →

Become the local expert! A low-cost, 5-step digital farming strategy

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Digital farming is a low- to no-cost real estate farming strategy that will add value to the people on your email list and generate more listings as a result. Here’s a proven method I’ve used in my own business to provide the kind of value that leads t… Continue reading →

How to successfully work with clients who eschew technology

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In a high-tech, digital world, the basics of low-tech, analog customer service still matter, especially when dealing with buyers and sellers who don’t use smartphones or email. Continue reading →

6 ways teams can adapt to a socially distanced real estate world

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How can agents navigate the new landscape of a socially distanced workplace? Here’s what one team leader is doing to pave the way for his agents’ success. Continue reading →

5 rules for content creation during coronavirus

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Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading →

Email offers biggest returns for real estate marketing: Report

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As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading →

Don’t become phishing bait! Use these 5 tips to stay safe

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As broker owners, we need to do a better job at being more aware of scams and learn how to avoid them. Here are a few tips I’ve gleaned from cybersecurity experts that will help keep you and your agents safe. Continue reading →

Agent/broker perspective: Why should a top agent hire an assistant?

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In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month: A broker wants his top producer to hire an assistant so that she can focus more on selling and securing list… Continue reading →