Tag Archives: Emotional Marketing

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

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Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading →

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

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The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading →