Why now is the time to prepare for a market cool down

Inman Connect speakers offer tips on how to prepare for the unexpected at a time when everybody is still focusing on rising home prices. Continue reading

You’re an agent who wants to be an investor: 4 ways to get in the game

Some of the most successful agents practice what they preach by investing in real estate. Inman Connect Las Vegas speakers shared four key tips for how agents can get started. Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading

Trying to level up in luxury? Lead with something clients can’t Google

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading

Mauricio and Alexia Umansky dish on keeping real estate in the family

The Agency founder and CEO Mauricio Umansky and his daughter Alexia work together in Los Angeles. Doing so comes with challenges but also unique opportunities. Continue reading

How Gary Gold and Tami Pardee win — and keep — luxury clients

“If you try to act like a friend, and all you want to do is sell homes, that’s sleazy,” Gary Gold told an in-person audience at Inman Connect Las Vegas. Continue reading

Jade Mills, Dolly Lenz inducted into Golden I Hall of Fame

Inman’s Golden I Award honors innovators who work to raise the bar for colleagues and consumers with cutting-edge marketing, trailblazing tech and platforms, and record-breaking sales. After two months of voting and 300 nominations, here are the agents… Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Referal networks key to serving affluent clients in faraway markets

Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages. Continue reading

Meditation rooms & ‘show showers’: What luxury buyers want right now

Luxury real estate agent Ivan Estrada and luxury residential developer Tyler Jones explain how the pandemic has impacted buyers’ wish lists and must-haves at Inman Connect. Continue reading