Tag Archives: facebook

4 terrible ways to get ‘likes’ on social media

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Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading →

Need fresh talent? Use these 4 modern recruitment strategies

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As a broker, your success is highly dependent on the agents you have working for you. The question is: Are you consistently recruiting the right agents to work for you? Continue reading →

Housing discrimination by zodiac sign?

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While most discrimination laws apply only to landlords and brokers rather than people seeking roommates for themselves, any tenant would have a difficult time making a discrimination case due to their astrological sign, said Dr. David Wachsmuth, a McGi… Continue reading →

3 marketing activities all agents should be doing

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Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading →

Reviving Friendships In Real Life

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Former friends occupy an unusual place in our social orbits. We all have those people who knew us “when” — prom dates, pledge brothers, sorority sisters, college roommates, high school biology class partners with whom we dissected frogs. These are the … Continue reading →

What Kim Kardashian can teach you about social media

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With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading →

Zillow accused of allowing housing discrimination in listings

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An enterprising Twitter user noticed over the weekend that Zillow’s listings portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian s… Continue reading →

How to leverage the one thing every listing has — the address

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Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading →

7 trust-building social media hacks

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To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading →

Facebook’s ad targeting was more exclusionary than most realized

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Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading →