9 irresistible holiday contests for Facebook and Instagram

Simply put, contests are an easy way to boost online engagement, build your email list and gain exposure to your friends’ and followers’ networks — and the holiday season offers plenty of inspiration. Here are nine clever social media contests people c… Continue reading

At the intersection of real estate and Facebook

We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different? Continue reading

Mary Poppins and the Truth About Facebook

The recent uproar about fake ads on Facebook has shone a spotlight on how unreliable social media reports can be. But a couple of years ago, I learned this lesson firsthand — and in a very unexpected way. My story actually starts back when I was in six… Continue reading

Black Friday and Cyber Monday deals for every type of agent

Inman has compiled a list of the best sales for agents, whether you’re just starting out in the industry or a seasoned pro with a taste for extravagance. Continue reading

A buyer’s market may be a boon for Zillow, realtor.com and portals

For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading

Company that fired white property manager vanishes online

After a property management company fired a Missouri Realtor who blocked a black man from entering his apartment, Tribeca-STL deleted its online presence. Continue reading

4 Facebook contests that’ll grow your social media following

Most agents aren’t social media gurus, but luckily for you, it doesn’t take a social media guru to run a successful Facebook contest. All it takes is a good giveaway idea, and here are four that are sure to grow your Facebook exposure. Continue reading

Adwerx says it can still target Facebook users who are ‘likely to move’

Despite changes to Facebook’s advertising policies, real estate technology company Adwerx is ensuring its clients they’ll still be able to target, “likely to move” Facebook users, through a new partnership with the social media giant. Continue reading

5 pro tips for using Instagram and Facebook stories in real estate

Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid). Continue reading