Tag Archives: Gen Blue Experience

The biggest takeaways from Coldwell Banker Gen Blue event

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The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker’s latest gathering. Continue reading →

How the pandemic made social media even more important

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The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading →

Coldwell Banker will be focusing on sellers in 2022 — here’s why

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David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading →

‘Instagram is probably the best bet’: 3 ways agents can win social media

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Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading →

How to find listings in a highly competitive market

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Becky Eakle argued during Coldwell Banker’s Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence. Continue reading →

Coldwell Banker CEO M. Ryan Gorman on inventory, rebranding and more

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All week, Inman is taking a Deep Dive into Coldwell Banker as we report on the Gen Blue Experience event taking place virtually and in New York. We’re unpacking the company’s strategic moves and talking to key executives. To get a sense of how Coldwell… Continue reading →

What to watch for at Coldwell Banker’s Gen Blue event this week

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Diversity, recruiting, competition and more will all be big topics at Coldwell Banker’s big Gen Blue Experience event in New York this week. Continue reading →