Millennials and Gen Zers face off in battle for housing

According to realtor.com’s latest Generational Propensity report, the oldest Gen-Zers are beginning to transition from renting to buying with their share of mortgage applications reaching 2 percent in Q4 2019. Continue reading

Digital mortgage lender saw huge uptick in underserved groups in 2019

A new study released by digital mortgage company Better.com found that 2019 was dominated by millennials, minorities, LGBT married couples, single women and married women that outearned their husbands. Continue reading

How a polarizing listing video got this newbie millions in business

When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading

Will millennials rent forever? Study shows they believe so

A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated with soaring home prices and meager supplies that they have changed their minds, at least for now. Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to Lead and Succeed in a Multigenerational Workforce

I have been known to roll my eyes when I tell my story about an editor several decades my junior who didn’t return my phone calls or emails–which enraged and frustrated me. Then one day, I tried texting and poof, she responded immediately. I realized t… Continue reading

Gen Z should start saving now to afford a home by 2031

The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they’re 30. Continue reading

Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading