KW releases ‘app store’ for agent tech tools

Keller Williams announced Monday it is releasing KW Marketplace, its proprietary “app store” into the general KW Labs community, allowing agents to start using the platform in its testing phase. Continue reading

‘Hey, Google. Find me a real estate agent.’

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true. Continue reading

A Mark Zuckerberg-linked firm is scooping up scores of apartments

Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading

Short-term rental firm iTrip Vacations expands to Silicon Valley

The newly created iTrip Vacations San Jose will serve its namesake city, as well as the surrounding communities of Cupertino, Palo Alto, Mountain View and Los Gatos. Continue reading

Online reviews significantly boost agents’ web visibility: Study

A new study released Tuesday indicates that agents with even 1 review on their Google My Business pages will see more web traffic. Continue reading

Company that creates electricity from footsteps raises $3.2M

Pavegen, a company that generates both electricity and data from footsteps, has raised more than $3 million in a successful crowdfunding campaign. Continue reading