With the collaboration, Carroll and McKenna will generate original content directed at other real estate professionals through the company’s industry-focused segment and homebuyers and sellers through the brand’s more consumer-focused arm. Continue reading
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading