This was the year real estate content had to earn attention

In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading

Zillow reappoints venture capitalist Bill Gurley to board

Gurley joins Zillow at a time when the portal giant is under pressure to evolve and deliver on its promise to create a housing super app. Continue reading