All shock, no chill: The rise of outrage marketing in the viral era

In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading

Gwyneth Paltrow asks nearly $30M for Brentwood mansion

Now that Paltrow’s kids and those of her husband, Brad Falchuk, are all college-bound, the couple is downsizing. She originally bought the property in 2012 with then-husband Chris Martin for $9.95 million. Continue reading

‘The Royal Tenenbaums’ home available to rent for first time

The property made famous in director Wes Anderson’s 2001 film is now available for a 12 to 24-month lease at $20,000 per month. Continue reading