TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

How one agent uses TikTok to wrangle some of his youngest clients

A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading