My home has a basement dungeon. Can I include it as part of the GLA?

“Barbarian” became a runaway hit in October, but the Airbnb-referencing horror flick also raises a thorny issue for agents: What rooms can be listed as part of a property’s total square footage? Continue reading

More than half of buyers would purchase a haunted home in a competitive market

From things that go bump in the night to ghosts and ghouls of all descriptions, here’s a breakdown of U.S. attitudes towards haunted homes. Continue reading

Watch these (real estate) horror movies for a frightening ghool time

We’ve scoured the pages of IMDB, Inman and streaming services to find you the newest content and the oldies but goodies that’ll get you in the mood for Halloween. These movies and shows all have one thing in common: real estate Continue reading

Scary but true real estate facts: WATCH if you dare!

That bump in the basement might not just be the wind. Watch this spooky short created by Sue “Pinky” Benson to learn more about the scary side of real estate. Continue reading

If you’ve got it, haunt it. 11 fangtastic Halloween costume ideas for real estate agents

With so many pop-culture real estate agents and big personalities in the industry itself, there’s no end to the options you’ll have to choose from. Here are a few eerie-sistable real estate-related Halloween costume ideas that’ll have you looking gourd… Continue reading

15 creepy crawly real estate stories that will make you squirm

Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab.  Continue reading

Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween

How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training. Continue reading

Give ’em pumpkin to talk about: 13 scary-good Halloween marketing ideas

This weekend is the perfect time to go a little over the top with Halloween decorations, put on your costume, hand out candy to the neighborhood children and generate a little buzz for your business. Continue reading

Homeowners association rules are as spooky as the grim reaper: Study

As Halloween approaches and Americans begin to get into the spooky spirit, some homeowners association regulations are poised to cramp ghoulish decorations, a new survey shows. Continue reading

Tour a creepy ‘haunted’ house made by Zillow — if you dare

The fictional house of horror comes with “a dingy cellar complete with built-in meat locker” and “creaky wooden doors with mysterious witch-crafted claw marks” that you can virtually visit in a 3D tour. Continue reading