How the agent commission structure benefits everyday Americans

For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home…. Continue reading

10 credit mistakes that could cost buyers their dream home

Buyers have been known to let the excitement of buying a home cloud their judgment. Here are 10 ways you can help keep your clients on track to prevent them from blowing up their chances of owning a home. Continue reading

NAR: Buyers going under contract without seeing homes in person

25 percent of surveyed Realtors said at least one buyer client had signed a deal without physically visiting the property. Continue reading

7 coronavirus-related client concerns and how to respond to them

During this time, buyers and sellers are likely to be fearful, worried and apprehensive. How can they possibly think about buying a home, let alone putting one on the market? Here are some common concerns clients might have — and how to ease them. Continue reading

Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

84% of Americans say homeownership is a ‘priority’

Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet’s 2020 Home Buyer Report Continue reading

Do you know your interest rate? 27% of mortgage holders don’t

Knowing your mortgage interest rate could save you a lot of money in the long run. Continue reading

The Homebuyer Files: 6 owners on the highs and lows of buying a home

Buyers share the ups and downs of financing the homes of their dreams — from navigating tax drama and securing two loans at once to relying on iBuyers to beat the competition. Continue reading

The year of the homeseller

Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That’s about to change. Continue reading