By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners. Continue reading
The FHFA HPI rose 3 percent on an annual basis in April, while the S&P CoreLogic Case-Shiller Index posted a 2.7 percent annual gain. Continue reading
Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading
If you’re in the process of staging a listing, it might be time to talk paint with your sellers. A new study from Zillow suggests that the right interior paint colors can boost home value by thousands. Continue reading
The new policy was signed into law by Governor Maura Healey during the first week in June and is included in the state’s larger Affordable Homes Act. The law will apply to sales after Oct. 15, 2025. Continue reading
IBuyer Opendoor on Friday agreed to pay $39 million to settle a federal securities class-action suit that accused the real estate tech company of misleading investors about its homebuying algorithm. Continue reading
Down payments are declining even as home prices are rising because buyers are facing affordability challenges or opting to reserve more of their cash because of economic uncertainty, Redfin said. Continue reading
Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market. Continue reading
Purchasing a luxury home often comes with a hefty price tag, but in some U.S. metros, high-end living can still be surprisingly affordable. Continue reading
Purchase loan applications soared 10 percent last week to the highest level since April, even though rates have been stuck in the high sixes, the Mortgage Bankers Association reported Wednesday. Continue reading