The 3 biggest alternative financing methods disrupting real estate

In a Connect Now session, Clelia Peters shared what agents need to know about the major players in transaction facilitation, mortgage alternatives and home equity access. Continue reading

A sea change is coming to home financing

A slew of newer companies are trying to reinvent how home purchases are financed. That doesn’t mean the 30-year mortgage is disappearing, but it does hint at more choices for consumers of the future. Continue reading

11 objection handling scripts agents need today

When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy. Continue reading

Homesnap’s Mazur: It’s time for agents to go all in

If you’d like to catch a video replay of this Connect Now session, and access the other 25+ hours of video content from Connect Now, tickets are still available. Click here to access. COVID-19 dominated conversation throughout Tech Connect at the first… Continue reading

Do buyers really determine the sales price?

The conversation at Inman Connect New York changed the way columnist Bernice Ross thinks about home sales pricing. Here’s why. Continue reading

Want higher attach rates? Make your agents employees

Paul Hurst, the vice president of venture investments at First American, advises that companies are more likely to get consumers to use affiliated services if they use W2 agents. Continue reading

5 apps that will help agents avoid becoming obsolete

Drew Uher, CEO of agent matching company HomeLight, suggest five must-have “apps” agents should offer consumers in their “app store.” Continue reading

Introducing Cash Close by HomeLight: The product every home seller needs

While the past decade in real estate has seen technology innovation around the initial steps in the real estate journey, — such as finding an agent you can trust or having access to thousands of property listings at your fingertips — the mechanics of t… Continue reading

HomeLight launches Elite Agent program for top producers

Elite Agent status will be awarded to the top 1 percent of the real estate professionals on HomeLight’s platform. Continue reading

HomeLight to help buyers make all-cash offers, trade in homes

The new Cash Close product is meant to make consumers more nimble and competitive and is the latest turn in HomeLight’s evolution as a transaction streamlining company. Continue reading