Be very demure, very mindful of viral social media micro-trends

Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading

Wanna be a social media influencer? Remember these 5 tips

Nowadays, a social media profile can say more about a brand than a hundred Yelp reviews — and 80 percent of millennials say they’d prefer to hire an influencer over a real estate agent. If that makes you wonder how to become an influencer yourself, you… Continue reading

3 tips for crushing the ‘Monopoly for Millennials’ mentality

Inman’s recent hot-button post “‘Monopoly for Millennials’ hits shelves, sans real estate” got regular Inman contributor Troy Palmquist thinking. How can we as agents better serve millennials and get them into homes? Here’s what he’s come up with. Continue reading

3 tips for becoming an influencer in your real estate market

With so many agents competing for the same clientele, it’s important to stand out from the crowd by becoming an influencer who has an established online presence and is involved with real estate on a local, state and national level. Here’s how. Continue reading