Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Pacaso, Avenue 8 discuss how luxury brokerages are changing

At Inman Luxury Connect in Las Vegas, executives from Pacaso and Avenue 8 discussed the changing models in luxury real estate sales, agreeing that customer experience remains key — despite buyers’ changing goals. Continue reading

‘I want to be your second agent’: Top Realtors dish on when to walk away

Aaron Kirman of Compass and Tami Pardee of Pardee Properties offered a master class on how to navigate clients back to something resembling reality during Luxury Connect in Las Vegas on Monday. Continue reading

Meet the first responder Mattel modeled a Barbie after

Dr. Audrey Sue Cruz is one of six health care workers Mattel reached out to during a time of global pandemic and intense discrimination against Asian Americans. Continue reading

Wealth, taxes and politics: The Las Vegas housing market’s wild ride

Home values in the gambler’s paradise recently eclipsed records from the 2006 housing bubble. As Inman Connect Las Vegas kicks into gear, agents describe a remarkable run. Continue reading

@Properties CEO on franchise biz: We’re coming for the big markets

In an interview ahead of Inman Connect Las Vegas, Thad Wong said blockchain will become part of the real estate transaction, and franchising will help smaller players survive. Continue reading

How to get the most out of your conference: 10 tips for Inman Connect Las Vegas

Are you coming to Inman Connect Las Vegas (in-person or virtually)? How to make the right contacts, tackle the event itself, and ensure you don’t miss a thing — seasoned conference-goer and Homeward Partner Lead Julie Youngblood offers advice for makin… Continue reading

Allison Chiaramonte on selling a $29M Park Avenue penthouse

The biggest challenge in a recent Manhattan sale that Chiaramonte brokered was not the high price point, but rather finding a buyer willing to renovate a co-op. Continue reading