How to optimize your Instagram profile

How long has it been since you’ve updated your Instagram profile? Because it acts as a landing page for your listings, having an optimized profile is crucial to attracting new followers and converting visitors into clients. Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading

What Kim Kardashian can teach you about social media

With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading

New to real estate? Make these 8 things your first-year’s mission

What does a new agent need to do regularly to succeed, grow and be profitable in their business and beyond? Here’s a list of the major things that new agents must do to prosper and succeed in their first year. Continue reading

How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next … Continue reading

Homesnap has created the Instagram Stories of real estate

Homesnap has launched a new feature that lets agents create short, Instagram-esque posts about their listings, which can be then shared on social media. Continue reading

Instagram Stories bring new life to listings

Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading

WATCH: How do you attract your dream clients? 

Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effective… Continue reading