The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Take Inman’s first-ever bombshell commission lawsuit survey here

A pair of explosive lawsuits could upend how brokers do business. As those suits come closer to trial, tell us how you feel about those cases and how prepared the industry is for the repercussions. Continue reading

Piñata CEO: Tech can make life better for renters and managers

Lily Liu’s company offers rewards and credit reporting for renters. And she said that while there is anxiety in the market, technology has the potential to make things better. Continue reading

Will the second quarter of 2023 match real estate’s Q1 meltdown?

Major real estate companies began reporting Q2 earnings this week against a backdrop of high rates, low inventory and a sluggish economy. Analysts shared what they’re watching with Intel. Continue reading

Here’s how CoStar can beat Zillow and win the real estate portal wars

CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading

‘Voluntary moves are gone’: Why today’s buyer looks so different

More buyers today are moving because they have to. Here’s what they look like — and how agents are courting their business in a down market. Continue reading

The uphill battle to cash in on tech: ‘Agents don’t know what they want’

As the market for proptech nears $100 billion, executives at companies like Contactually and Trackxi are grappling with a paradox: As supply grows, demand from brokerages and agents is narrowing. Continue reading

The portal wars: Can any challenger seize the throne from Zillow?

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run. Continue reading

Inman survey reveals proptech’s biggest draw is as agent support

Inman’s research arm, Intel, sought to gauge how agents, CEOs and entrepreneurs are harnessing a growing arsenal of tools in their quest to conquer everything from recruitment to notarization. Continue reading

After years of hype, the all-in-one platform remains elusive

Inman’s first-ever Intel technology survey suggests that industry members are more likely to assemble their own solutions rather than use a single, comprehensive technology platform. Continue reading