Meet the former Amazon exec tasked with growing Redfin’s reach

Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin’s product and marketing strategy and why keeping “the real world” in mind is key to creating tech and marketing that works. Continue reading

Meet the Opendoor executive shaping the iBuyer narrative

As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading

Clients expect a tech-savvy agent: EXp chief marketing officer

EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading

3 moments that made Zillow President Susan Daimler

Daimler became president of Zillow in February, but has been honing her leadership skill since her early days as the co-founder of multiple startups. Continue reading

From Instagram to HGTV: ‘Cheap Old Houses’ stars on finding fame

Episodes of the new show ‘Cheap Old Houses’, which follows the creators of the hit Instagram account around the country, have been dropping on HGTV every Monday. Continue reading

The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading

How this all-female brokerage leapt to the top of Charleston’s market

Maison Real Estate was founded by Leslie Turner, Mary Lou Wertz and Olga Page in 2019. Innovative marketing tactics and services have made it a force to be reckoned with in South Carolina. Continue reading

What agents should know about working with institutional investors

Formerly a commercial real estate agent, Dan Noma, Jr. has focused his work on institutional investors for more than a decade. Here, he shares what he’s learned and why agents should consider this sector of the industry. Continue reading