Tag Archives: Jeff Lobb

Rev­o­lu­tion next: What ICNY 2026 re­veals about real estate’s future

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As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity. Continue reading →

3 ways artificial intelligence will reshape real estate in 2026

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From agentic AI to cybersecurity threats, Inman Connect New York revealed how artificial intelligence is reshaping real estate — and why agents must adapt now. Continue reading →

To team or not to team? 10 things you must know as you decide

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Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team. Continue reading →

Sign a buyer brokerage agreement to see a property? No way!

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Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence. Continue reading →

How Jeff Lobb navigates a career built on passion, innovation, family

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In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading →

Jeff Lobb on the ‘biggest thing’ he sees agents struggle with in 2023

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The CEO of coaching and training business SparkTank Media dished on how artificial intelligence will enhance lead prospecting and where agents are failing amid a murky economic landscape. Continue reading →

How to put AI to work to make more money in your real estate business

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ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading →

RE/MAX’s keys to success in 2023: Recruitment, mergers, acquisitions

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As the brokerage prepares for a slower market, agent recruitment, finding a permanent RE/MAX Holdings CEO and franchise consolidation are among the issues RE/MAX will face in 2023. Continue reading →

RE/MAX in 2022: Modernizing the franchise model, teams and more

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Creating a robust teams structure, filtering out industry noise and innovating the franchise model are all challenges RE/MAX faces in 2022. Continue reading →

‘Be relentless’: Real-life advice from agents managing inventory insanity

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Pros out in the field have thoughts and suggestions on how to manage the widespread low inventory this season. Here are a few ideas that stood out in response to an Inman Coast to Coast Facebook thread and Inman’s recent “Inventory Insanity” series. Continue reading →