3 ways this brokerage implements AI to improve operations

AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading

4 common client-losing mistakes agents make on their social media

Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading

5 Instagram Reel ideas to grow your real estate brand, business

Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading

5 things you can do now to generate leads all year

It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading

Take 5 minutes, make this change to your Google Business Profile

Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading

Boost your traffic: 3 Google Analytics stats you need to track

A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

3 biggest mistakes you’re making with your website content

Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business. Continue reading