RealReports launches listing lead capture capability

RealReports’ core competency is in producing extensive, data-rich property and community reports for use in a variety of real estate business applications, from listing presentations to investment strategies. Continue reading

The ABS Formula: Your key to closing 2 deals every week

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading

RealForce gives marketing teams agency-level power: Tech Review

Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages. Continue reading

Verify by CallAction reduces risk as TCPA tightens: Tech Review

On Jan. 27, new rules for contacting consumers kick in. If you’re not compliant, you’re at serious risk of fines and lawsuits. Just ask Keller Williams. Continue reading

Lead quality, Facebook behind latest REDX release

The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading

MoxiPresent is a flexible real estate storyteller: Tech Review

Proptech journalist Craig Rowe reviews MoxiPresent by MoxiWorks, a CMA builder and presentation marketing solution for the real estate industry. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading