Tag Archives: lead capture

What to do when a customer calls about a home that is sold

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For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading →

7 strategies that separate the winners and losers in a shifting market

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Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading →

5 things to know before choosing a geographic farm

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When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading →

5 gentle prospecting ideas for your team 

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Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading →

4 strategies to get your buyers back in the game

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In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers.  Continue reading →

Your unique service proposition differentiates you. Here’s how to communicate it effectively

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Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading →

Don’t wait, create! Help find hidden inventory for your buyers

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Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading →

The secret to generating more ‘offer-ready’ buyers

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Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading →

Rental lead engagement features drive value, potential of Zuma: Tech Review

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Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com. Continue reading →

Engage more leads with top-of-funnel Aiva: Tech Review

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Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents … Continue reading →