Lesson Learned: Do what works for you

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack… Continue reading

Here’s how I generated $11M in listings — in 3 months

Despite the lack of inventory and the hyper-competitive market, agents who implement this simple strategy can generate listings now and return business down the road. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

Your CRM is the lifeblood of your business — so nurture it

Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here’s why. Continue reading

Corral multiple iBuyer offers with new web app OfferBarn

The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers. Continue reading

4 tips for generating new leads while staying home

Despite the current landscape, business must continue. From leveraging your lifestyle expertise to broadening your support network, here are a few tips to help you be proactive and stimulate interest in your business. Continue reading

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading

Affordable, agent-developed Zephyr Leads is one to watch

A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading

Finding new business from old leads, a second look at RE/MAX’s First

First, recently acquired by RE/MAX, is an app for discovering new business from old leads and existing contacts. Continue reading

Big Purple Dot is on target, but misses the bull’s-eye

Part relationship manager, part business management solution, its features, including lead auditing, a mobile CRM and robust tagging, stand out in an otherwise typical solution for larger brokers and teams. Continue reading