Buyside uses buyer data to help agents win more listings

The data company analyzes buyer data for agents to use in seller lead generation and listing presentations, integrates with CRMs and business platforms and provides graphics such as heat maps. Continue reading

Coldwell Banker’s CBx Seller Leads: Simple streamlined leads, no mobile app

CBx Seller Leads is the data-driven lead provider and management software for Coldwell Banker franchises. From a pure technical solution perspective, it’s an effective, minimalist way for brokers to assign and agents to claim new clients. Continue reading

WATCH: Referrals vs. lead gen — which is best?

What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco. Continue reading