What’s your best marketing tip for 2025? Pulse

You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading

Cold calls are so 2024. Replace them with these strategies

Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes. Continue reading

Agents, it’s time to forget IDX as part of your lead generation strategy

It’s time for agents to forget IDX as a way to generate leads. It’s an antiquated strategy that’s dominated by the Zillows of the real estate world. Here’s what agents should do instead. Continue reading

Pipeline problems? Get back on track with these 5 lead gen tips

All agents go through ups and downs in their careers. Part of staying afloat is knowing where your next client is coming from. When you feel a dry spell coming on, stick to these reliable lead generation strategies to stay on track. Continue reading