3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading

Unify now drumming up business for mortgage lenders

Customer relationship management tools are no longer just about managing existing clients — they’re also becoming integral to generating and qualifying new leads. Continue reading

12 videos every agent should make

If you’d prefer to attract business instead of chasing it, add one of these 12 videos every agent should be making to your list of daily activities, and watch your business explode this year. Continue reading

Dive into every Back to Basics story from this month

This month, we’re focused on taking it Back to Basics. Here are the top stories we’ve published thus far. All told, it’s a recipe to make more money. Continue reading

Low inventory? 11 ways to generate more listings ASAP

Your ability to generate listings will be key in this being your best year in this business. Take action on one or more of these 11 strategies, and you will see your opportunities to take more listings expand. Continue reading

Your CRM is the lifeblood of your business — so nurture it

Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here’s why. Continue reading

27 tech terms every agent should know

Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading