Buying leads? Your business will be kaput in 2 years

The real estate market is healthy. The real estate industry is not. Because too many agents, team leaders and brokers have a huge blind spot in their business models. If you do too, it’ll likely destroy your business in the next two years. Continue reading

Become the local expert! A low-cost, 5-step digital farming strategy

Digital farming is a low- to no-cost real estate farming strategy that will add value to the people on your email list and generate more listings as a result. Here’s a proven method I’ve used in my own business to provide the kind of value that leads t… Continue reading

Get after it! 7 text messaging tips to better engage leads and clients

No other communication channel is as used today as text messaging, at least in terms of volume. Texting is also highly personalized because your brand is getting all of the recipient’s attention. Here’s how to make your efforts count. Continue reading

4 ways to turn happy clients into your biggest advocates 

To stand out in a crowded, competitive market, it’s important to leverage the most valuable marketing channel available: word-of-mouth. Here are a few ways to use client success stories to generate more business. Continue reading

Need inventory? 3 circle-prospecting strategies that’ll get you more listings

Did your buyers lose out in a multiple-offer situation? Are you looking for more listings? These tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert. Continue reading

Make extra cash last year? 5 ways to wisely invest it

Many real estate professionals had their best year ever in 2020. Wisely investing these extra dollars is of the utmost importance as we continue to navigate this unprecedented time. Here are a few ways to capitalize on any extra income earned last year. Continue reading

How (and why) loanDepot is courting homebuilders now

LoanDepot has formed three joint ventures with builders in just over four months. Continue reading

Want to level up your marketing? Here’s how tech can help

By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams. Continue reading

Keep in touch! 7 effective ways to maintain past-client relationships

Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading