How to set up your digital profiles as a new real estate agent

Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you. Continue reading

It’s time to take back our listings

Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead. Continue reading

Build relationships that last: Turn your SOI into a success pipeline

The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish. Continue reading

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading

What does it take to sell a home every 75 minutes? The Download

Legendary Texas world-record holder Ben Caballero shares the secrets that allowed him to sell 7,000 homes last year. Continue reading

7 Instagram features agents should use (but probably don’t)

Go beyond the basics with these under-the-radar Instagram tools that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes. Continue reading

5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

What aspect of real estate has changed most in the past 5 years?

From market changes to regulatory shifts and more, what are the biggest changes you’ve seen over the past five years? Continue reading