‘Be a strategist, not a salesperson’ to win with today’s homesellers

Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist. Continue reading

It’s still a listings game! 5 effective ways to generate listings now

Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies. Continue reading

CoStar CEO: We’re focused on ‘selling the house’

Andy Florance suggested rival portals are more interested in selling leads than houses and called a lawsuit against his company a “PR stunt.” Continue reading

3 must-have skills for building rapport with real estate clients

By building rapport, The Agency’s John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come. Continue reading

FCC ready to crack down on AI-generated robocalls

The FCC announced on Tuesday a plan to help consumers identify and block AI-generated robocalls. The plan, if passed, could impact a key part of real estate agents’ lead generation methods. Continue reading

MaverickRE ushers in the era of AI sales coaching: Tech Review

MaverickRE is an artificial intelligence solution for helping train and analyze the performance of real estate sales professionals. Continue reading

An entirely new way to create listings where there are none

Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors to add lead gen leverage and market coverage to their businesses. Continue reading

9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered. Continue reading