Affordable, agent-developed Zephyr Leads is one to watch

A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading

MyWeichert to empower 13K agents in lead gen, sales and marketing

The companywide technology platform is Weichert’s lead gen and business management solution powered by Inside Real Estate’s kvCORE. Continue reading

Take stock before you knock: 4 tips for solid prospecting

It can be daunting to step up to a stranger’s door and start a (sometimes unwelcome) conversation. However, armed with the right tools and strategies, you’ll make the most of your jaunt around the neighborhood.  Continue reading

4 ways giving back helps you become a better agent

Volunteering has helped agent Marilyn Blume become a better businessperson by both honing and expanding her knowledge and skill set. In this column, she shares how she’s grown through her volunteering experiences. Continue reading

4 things you shouldn’t shell out cash for anymore

They say the easiest way to succeed in real estate is to find something to sell to agents because, given the chance, we’ll buy anything that might help us get a little leverage. Here are four things that, against what seems like conventional wisdom, we… Continue reading

Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan

Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologica… Continue reading

Finding new business from old leads, a second look at RE/MAX’s First

First, recently acquired by RE/MAX, is an app for discovering new business from old leads and existing contacts. Continue reading

A lead gen story: Would you teach this to your kids?

How we approach driving the growth of our business has the ability to fulfill or to just pay the bills. Fulfillment occurs when we have authentic human experiences, when we can be generous. And when we are generous, we never feel like we are selling. Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

5 ways to generate leads without listings websites

Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading