Tag Archives: lead generation

What marketing tools are must-have in 2025? Pulse

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Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading →

NAR makes $197M commission suit settlement payment

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At least some of the payout will come from NAR’s reserve funds, including operating reserves and those collected from members specifically for lobbying and to advertise the Realtor brand. Continue reading →

Cold calls are so 2024. Replace them with these strategies

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Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes. Continue reading →

How to break the business-killing, stop-and-start ‘deadly cycle’

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With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time. Continue reading →

Gary Keller’s bleak 2025 housing market forecast: The Download

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This week at Keller Williams’ Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next? Continue reading →

RealReports launches listing lead capture capability

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RealReports’ core competency is in producing extensive, data-rich property and community reports for use in a variety of real estate business applications, from listing presentations to investment strategies. Continue reading →

Gary Keller says agents must accept ‘easy deals’ are dead

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At Keller Williams’ annual Family Reunion, franchise co-founder Gary Keller said 2025 won’t be any better than 2024 — but agents can still thrive if they’re willing to dig in and use market headwinds to their advantage. Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

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From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

Zillow eyes rental dominance as segment revenue grows 25% in Q4

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Zillow’s Q4 revenues rose 17 percent annually to $544 million while its rental segment generated $116 million, according to an earnings release Tuesday that included news of a rental partnership with Redfin. Continue reading →