Tag Archives: lead generation

The ABS Formula: Your key to closing 2 deals every week

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Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading →

Choosing the right brokerage: What new agents need to know

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Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes. Continue reading →

Always-on and getting smarter, AI coaching options grow

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If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it’s ready to get talkative, tech columnist Craig Rowe writes. Continue reading →

7 real estate strategies that died in 2024 (but agents keep doing them)

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Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading →

Rayse proves ‘transparency is power’ to win sales: Tech Review

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To succeed in this era, agents need to communicate that real estate buying journeys are not seamless and without wounds and to recognize consumers have options. Rayse is designed to broach those topics with buyers. Continue reading →

How to reach and engage clients across generations

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Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers. Continue reading →

87% of mortgage lead gen comes from referrals and past clients

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When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading →

5 critical areas that agents cannot afford to skimp on in 2025

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Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading →

Your social media blueprint from a 22-year-old real estate prodigy

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Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. Continue reading →

Concierge Auctions, Luxury Presence form strategic initiative

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The deal will provide Concierge Auctions members access to, among other products, Luxury Presence’s advanced website design, hosting, and SEO services. Luxury Presence customers will have the opportunity to promote sales in an auction environment. Continue reading →