Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading

3 simple body language tips from a top door-to-door salesman

Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading

The evolution of real estate leads: Fallout at realtor.com

With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading

10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading

How this agent fine-tuned his prospecting skills for 2019

Have you ever looked at the contacts you’ve made after a grueling prospecting session and wondered what’s the point? A person can only hear the word “no” so many times before getting discouraged, right? Here’s how Ramon Sanchez is making traditional pr… Continue reading

RE/MAX Select is walking away from realtor.com’s leads

RE/MAX Select, an East Coast real estate franchise with more than 200 agents, is severing its ties with realtor.com’s lead generation platform after 17 years over what it says has been a deterioration of that business service since realtor.com’s parent… Continue reading

The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. Continue reading

Inside the app that lets Uber drivers scout homes to flip

Dealmachine works directly with real estate investors, who pay a monthly fee beginning at $49 for the service. Those investors then procure their own drivers. Continue reading

60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading