Tag Archives: lead generation

AskAvenue’s chatbot qualifies leads faster without replacing you

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AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents. Continue reading →

Social media made simple: How to source, share and schedule

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The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading →

Realtor.com and Opcity test cash rewards for buyers

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The specific dollar amount that a consumer receives is based on a sliding scale. If the property is worth $150,000, the consumer will get back roughly $400, but on a $4 million property, the consumer gets back around $12,000 according to Johnson. Continue reading →

Is your old boss stealing your clients?

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When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading →

50+ content marketing ideas that’ll reel in buyers

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We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading →

Stop buying leads! Go with this proven prospecting method instead

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Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Continue reading →

Prospector, networker, converter, marketer: What’s your strength?

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Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading →

Future-proof your business using lead management strategies

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The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” Continue reading →

Why are real estate agents still holding open houses alone?

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The question has prompted a debate — including in a recent Facebook post with hundreds of comments — over how to safely welcome strangers into a property. Continue reading →

50 blog post ideas that’ll attract homesellers

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The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throug… Continue reading →