Why this $120M indie sold to Cascade Sotheby’s International Realty

Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents.  Continue reading

Artifakt Digital wants to show agents a better way to get online leads

Artifakt Digital is a creative marketing and website development firm for real estate agents. The Toronto, Ontario-based marketing agency has more than 120 real estate clients and an average project cost of $25,000. According to the company’s CEO, Andr… Continue reading

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading

Zillow brings back unvetted leads to Premier Agent

Zillow announced it’s officially bringing back non-validated email leads – in addition to connecting agents with validated leads on the phone – just seven months after it dropped them for its Premier Agent customers. Continue reading

4 creative strategies to attract more listings

Everybody wants more listings. But how do you get them? In today’s Coaching Corner, I’m revealing four creative strategies to attract more listings – but that’s not all. Continue reading

What’s in your brokerage profitability plan for 2019?

How does your brokerage plan to succeed? Are you proactively planning your growth? Real Estate Webmasters partners with top brokerages across North America, and time and time again, we’ve seen five success factors that matter the most.
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Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading

Why seller leads are Zillow’s biggest opportunity

Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads. Continue reading

5 actions to generate more client referrals

Creating a business based on regular and recurring referrals is the ideal for any real estate professional. But it doesn’t just happen. It takes work. It requires you to be different, be proactive and provide extraordinary levels of service. Continue reading