Tag Archives: lead generation

10 fundamentals every agent needs to master

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If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals. Continue reading →

What the Amazon-Realogy deal might mean for real estate

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The news today that Amazon is tiptoeing into the real estate service territory should be of no surprise. Yes, it is a big deal, but the announcement makes sense. Continue reading →

Amazon gets into real estate with major Realogy partnership

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The nation’s largest real estate company and a technology juggernaut want to change the way you buy a home. Continue reading →

Equifax will pay up to $700M over data breach that exposed millions

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The payments are a response to the largest-ever data hack of its kind, which was discovered in 2017 and impacted nearly 150 million consumers. Continue reading →

10 real estate agent myths outsiders believe

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From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. A… Continue reading →

Audience Town believes it can end ‘pay and spray’ advertising

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Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading →

Looking for listings? Here’s how to find, sign and turn unlisted properties

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When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading →

Looking for listings? Here’s how to find, sign and turn unlisted properties

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When listings are scarce, one-party listings can be a powerful tool to locate properties that are not currently listed but whose owners might be willing to sell if they receive the right offer. Here’s a solid strategy to turn unlisted properties into d… Continue reading →

Real Estate Webmasters strikes deal to take over Lone Wolf’s web business

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In a deal that could shake up business for thousands of real estate professionals, Real Estate Webmasters has struck an agreement to take over agent- and broker-facing internet services for transaction management firm Lone Wolf. Continue reading →