How one agent uses TikTok to wrangle some of his youngest clients

A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading

A stinky business: Getting rid of pet odors

Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings. Continue reading

Newly listed ‘vampire house’ features coffins, backyard cemetery

A decor of coffins, crosses and a backyard cemetery has made a seemingly inconspicuous house in Maryland go viral along with its agent. Continue reading

‘That’s our bloody cat’: Man finds missing feline in a listing photo

After learning a neighbor had listed his home on the U.K. equivalent of Zillow, a London oncologist decided to take a peek — only to discover his lost cat in the listing photos. Continue reading

Supernatural stairway found on Zillow sends social media aflutter

Known as “witches stairs,” a type of staircase sometimes seen in old New England homes, has been making the rounds on social media. Continue reading

NY building with ties to A-Rod, Barbara Corcoran cleared out COVID patient’s apartment

A New York resident of a building partly owned by A-Rod and Barbara Corcoran found his belongings cleared out after returning from the hospital, where he spent months recovering from COVID-19. Continue reading

‘Be Harry and Meghan’s neighbor’: Montecito’s royal marketing spin

While some agents are milking Montecito’s connection to the Duke and Duchess of Sussex, others are treading carefully with a buyer pool unfazed by celebrity and looking for privacy. Continue reading

Woolworth Building penthouse returns to market at major discount

The Woolworth Building penthouse, available for sale since 2014 and marketed since 2017, has returned to the market with a $31 million discount. Continue reading

‘She-cession’ takes on new meaning for moms in the real estate industry

Time. Sleep. Relationships. These are just a few of the things that real estate professionals who are also mothers have had to sacrifice over the past year in order to hold it all together. Continue reading

8 trending amenities that luxury buyers want in 2021

The home has become the center of the universe for many of us during the pandemic. In 2021, buyers are seeking unique amenities that make living and working from home exciting and comfortable. Here are a few. Continue reading