What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading

Circa 1950: What real estate agents need to know about housing styles from the 1950s 

Housing in the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Cir… Continue reading

New York’s priciest listing, once asking $169M, returns to market

The Alexander Team takes over after SERHANT. listed the 8,255-square-foot penthouse last year. Now, the Alexander Team is in search of a “true collector” to determine the value of the home. Continue reading

The 20 biggest residential real estate transactions of 2022 (so far)

Luxury properties in Manhattan, L.A. and Palm Beach netted the three priciest deals in the first half of 2022, with each sale exceeding $125 million, according to a new analysis by Inman. Continue reading

Seeing contingencies come back? Your market is shifting

During the red-hot seller’s market of the past couple of years, we saw contingencies all but disappear in high-demand markets. As the market shifts, the reemergence of contingent transactions and contingency clauses can help you gauge the balance of po… Continue reading

Watch your step: 5 closing pitfalls and how to avoid them

There are many moving parts throughout the homebuying process, and they all need to be completed successfully before your client has their keys in hand. MDLLA stars James Harris and David Parnes outline five issues that can derail your path to the clos… Continue reading

Los Angeles, Manhattan sweep biggest city deals of 2022 (so far)

From Beverly Hills to Billionaire’s Row, home sales in L.A. and NYC towered above normally hot Miami and San Francisco, according to an analysis of the top 10 city deals since October 2021. Continue reading

The secret to generating 33,000 listing video views for only $200

Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading

Don’t leave money on the table: 3 tips for listing agents in a cooling market

Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Listing expert Julie Busby offers sound advice on how she gets top dollar for her clients even in a cooling market. Continue reading