4 selling strategies that need to shift with the market

Although the tried-and-true has its benefits, there’s nothing wrong with shaking things up and charting your own course in today’s market. Rachael Hite helps you question what you think you know about working with your clients today. Continue reading

Find hidden listings in your market with a CMA-a-day campaign

Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen. Continue reading

Want a piece of Facebook history? Even if you don’t, it’s yours for $5.3M

The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3 million. Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

Debt-ridden Bel Air mega-mansion fails to nab $50M target at auction

As of the auction’s closing bid on Monday, celebrity botox doctor Alex Khadavi’s Bel Air mansion had gone for $46.76 million, below the $50 million reserve price set by bankruptcy courts. Continue reading

Luxury mansion on site of Manson murders takes $15M price cut

The Los Angeles mansion originally listed for $85 million in late January. Still unsold in May, the price has been bumped down to $70 million. Continue reading

Seagram liquor fortune heir shells out $35.6M for luxury SoHo pad

Eli Bronfman, the grandson of late billionaire and Seagram chairman Edgar Bronfman Sr., purchased the property from Sam Ben-Avraham, who is founder and chief executive of fashion and lifestyle trade show events company Liberty Fairs. Continue reading

Home owned by Dolly Lenz has ties to Brad, Angelina and the paparazzi

Sold earlier this week for $13.6 million, the former Douglas Elliman vice chair’s home boasts eight bedrooms and a Hollywood connection to Brad Pitt and Angelina Jolie. Continue reading